AT-Automation new main sponsor of Stadstriathlon Weert

AT-Automation nieuwe hoofdsponsor Stadstriathlon Weert
Weert, March 26, 2024 – AT-Automation B.V. proudly announces its sponsorship of Stadstriathlon Weert for the next four years. As a result, the event will now be named “AT-Automation Stadstriathlon Weert”.

Passion for triathlon

“The decision to sponsor the triathlon stems from my passion for the sport. I see striking similarities between triathlon and entrepreneurship. Thorough preparation and determination are essential, but the ability to overcome setbacks and stick to a clear goal makes the difference,” said Ard Triepels, CEO of AT-Automation.

Master your growth

“The sponsorship of Stadstriathlon Weert not only reflects our passion for the sport but also seamlessly aligns with our philosophy,” Triepels continues.

AT-Automation is an industrial automation company serving businesses in the manufacturing industry. The company designs, builds, and programs production machinery, assisting clients in producing more efficiently. Additionally, clients gain better insight into their own production processes based on data to achieve optimal results.

Triepels emphasizes, “We empower our clients by visualizing the right data and providing software training. This enables them to gain more control and better understanding of their production process, allowing them to make smarter choices. We help them grow while maintaining ownership of their process. This philosophy is encapsulated in our slogan ‘Master your growth.’ In other words, taking responsibility and maintaining control over your own performance. It’s a philosophy that resonates with the mindset of successful triathletes: pushing boundaries and continually developing oneself to achieve the optimal result.”

In addition to supporting businesses in the manufacturing industry, AT-Automation also engages in social initiatives, such as sponsoring the women’s team of Basketball Academy Limburg (BAL) in Weert and supporting local associations.

The triathlon scene in Weert

The sponsorship of Stadstriathlon Weert contributes to the ambitious goals of the race organization to further grow the sport of triathlon in Weert. Wilfried Weekers, chairman of Stadstriathlon Weert, aims to significantly expand the race program with the organization. This ambitious goal requires considerable organizational efforts and is supported annually by hundreds of volunteers from the Weert community!

Event details

The AT-Automation Stadstriathlon Weert will take place on Saturday, June 8, and Sunday, June 9. Registrations are already open, and everyone willing to take on the challenge is invited to participate. For more information about the AT-Automation Stadstriathlon Weert and registrations, please visit

On Saturday, June 29, and Sunday, June 30, the AT-Automation City Ocean will be held at the new outdoor beach of the Blauwe Meertje. This event is for national and international lifesaving teams, with this year marking the first time the Ocean run is accessible to everyone. Registration for this race opens on April 1. More info at

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